Facebook's Link-Post Limit Test Widens as Meta Sells Links Back to Pages

Is Facebook limiting link posts for Pages? For some Pages, yes. It is still a test, and it is growing. Social Media Today reported on September 17 that more Page managers are seeing a pop-up saying they can share two link posts a month. The reports increased after Meta launched its paid Meta One plans for businesses.

What Meta has confirmed

The test is not new. In December 2025, TechCrunch reported that Meta had confirmed a "limited test" limiting how many link posts professional-mode accounts and Pages could make. Publishers were excluded. At the time, links in comments, affiliate links and links to Meta's own apps were not affected.

What has changed is that links now have a price. Meta's September 15 announcement of Meta One lists business plans starting at $14.99 a month (Essential). The Advanced plan, from $49.99 a month, includes "links in organic posts and reels." Meta adds that "plans, benefits, pricing, and availability may vary by region, by app, and by account."

Why it matters to authors

Social Media Today cites Meta's own content reports showing that nearly all U.S. Facebook feed views were of posts with no outside link, with link posts making up about 1.3 percent of views in early 2026. Posts that send readers off Facebook were already getting little reach. The test turns that into a hard limit for Pages that are in it.

What to do now

1. Check your own Page. Try sharing a link post from your Page and see whether a limit notice appears. Pages are in the test unevenly.
2. Save link posts for launches. If you get two a month, spend them on a release day or a sale, not on routine blog links.
3. Write posts that work without a link. A strong excerpt, a cover reveal or a short video can build interest, with the link in the first comment. Links in comments were not affected when Meta confirmed the test, but check this on your Page, since test rules change.
4. Grow your email list. A newsletter is the one channel whose reach Meta doesn't control. Put the signup link on your profile, in your back matter and on your author site.
5. Do the math before paying. At $49.99 a month, Meta One Advanced costs about $600 a year. Compare that with what your Facebook link posts actually earn.

What it does NOT mean

Links are not banned on Facebook, and not every Page is limited. Personal profiles, groups and ads work differently. This is a test Meta can widen, change or end, so check your Page before acting on anyone's report.

Desk takeaway

If your book sales depend on Facebook link posts, start moving readers to email now while you still have the reach to do it.

Sources

• Social Media Today: Facebook Pages get charged for link posts
• Meta Newsroom: Introducing Meta One
• TechCrunch: Facebook is testing a link-posting limit