The Simple Link That Doubles Your Amazon Review Rate — And Most Authors Don't Know About It

Most authors who ask readers to leave a review send them to the book's Amazon product page and hope they find the review button. It is a reasonable approach — but it is also one that loses a significant portion of readers who intended to leave a review but gave up when they could not find the right link.

The review redirect link solves this problem entirely. It is a single URL that takes a reader directly to Amazon's "Write a Customer Review" page for a specific book, bypassing the product page, the "See all reviews" section, and every other click that stands between a satisfied reader and a posted review. Authors who switch from product page links to review redirect links consistently report meaningful increases in review conversion rates.

How to Create a Review Redirect Link

The structure of an Amazon review redirect link is straightforward:

https://www.amazon.com/review/create-review/?asin=XXXXXXXXXX&tag=seperts-20

Replace XXXXXXXXXX with your book's ASIN (Amazon Standard Identification Number), which appears in the book's URL on its product page and in your KDP dashboard. For a paperback and an ebook that share the same product page, use the ASIN of the format you want readers to review.

Once you have the full URL, shorten it using a service like bit.ly or your own domain redirect (e.g., yourname.com/review) to make it readable and trackable. A shortened link also allows you to update the destination if your ASIN ever changes without reprinting materials.

Where to Place the Link

The back matter of your book is the highest-converting placement. Readers who have just finished your book and enjoyed it are at peak motivation to leave feedback — and a direct link in the final pages captures that motivation before it dissipates. A simple, neutral request ("If you enjoyed this book, I would be grateful for an honest review — here is the direct link") is fully compliant with Amazon's terms of service.

Additional placements that drive meaningful review volume include a post-read email sent to ARC readers or newsletter subscribers who indicated they finished the book, a QR code printed inside the back cover of paperback and hardcover editions, and a pinned post in your reader Facebook group or Discord server after a new release.

The International Reader Problem

Standard Amazon review links only work for readers in the same regional store. A reader in the United Kingdom who clicks an amazon.com review link will either be redirected to the product page (where they cannot leave a review for the US store) or receive an error. This means that a significant portion of international readers who want to leave a review simply cannot complete the process with a standard link.

The solution is a universal link service such as GeniusLink (starting at approximately $6 per month). GeniusLink detects the reader's location and automatically redirects them to the correct regional Amazon store — amazon.co.uk for UK readers, amazon.de for German readers, amazon.ca for Canadian readers, and so on. Amazon operates 13 regional stores for ebooks, 14 for paperbacks, and 11 for hardcovers. Without a universal link, every reader outside the US who clicks a standard amazon.com review link is effectively blocked from leaving a review.

Building the System

The most effective review prompt system combines a redirect link in the back matter, a post-read email with the same link, and a universal link service for international readers. Set up once, this system runs passively with every book sale and every ARC distribution, converting a percentage of readers into reviewers without any ongoing effort.

Authors who implement this system report that it is the single highest-ROI change they make to their review strategy — not because it generates reviews from readers who would not otherwise leave one, but because it removes the friction that was preventing willing readers from completing the process.

FAQ

What is an Amazon review redirect link?
A URL that takes a reader directly to the "Write a Customer Review" page for a specific book on Amazon, bypassing the product page. It is created using the format amazon.com/review/create-review/?asin=YOURASIN.

Is it against Amazon's terms of service to include a review link in my book?
No. Providing a link to the review page is permitted. What Amazon prohibits is incentivizing a specific type of review (positive, five-star) or compensating reviewers. A neutral request for an honest review with a convenience link is fully compliant.

What is GeniusLink and do I need it?
GeniusLink is a universal link service that routes readers to their local Amazon store based on their location. It costs approximately $6 per month. Authors with significant international readership (UK, Canada, Australia, Germany) benefit meaningfully from it; authors whose sales are primarily US-based may not need it.

Where should I put the review link in my book?
The back matter — the pages after the story ends — is the highest-converting placement. Readers who just finished the book are at peak motivation, and a direct link captures that before it fades.

Can I use a QR code for the review link in print books?
Yes. A QR code printed inside the back cover of a paperback or hardcover links directly to the review page when scanned with a smartphone. This is particularly effective for non-fiction books where readers may finish the book weeks or months after purchase.